Roses are a timeless flower that adorn the space they're placed in. Our vision is to be the quintessential floral experience. Whether it's a rose purchased for love, passion, new beginnings, celebrations, appreciation or friendship - thanks to the EternalBloom™, it lasts through the seasons. Imagine purchasing live roses that last a year. We have turned the timeless flower into just that –timeless. Fleur de Reine is revolutionizing the way we gift flowers.